Who We Are

Our mission is simple: Build a brand that passionate about our local community and environment… A brand that loves Tahoe and the beauty it brings us… A brand which is proud to join other companies to support our local non-profits and be an impact in someone’s life.

Whether it’s your business team-building event, family outing, or birthday party, we want to provide an experience that leaves you wanting more of Lake Tahoe and the beauty it provides for us.

When you join our team by booking a charter with us, we donate $50 to a local non-profit each & every time. When you purchase our apparel, 10% of the price of each item goes straight to helping our community as well.

Sometimes profit isn’t as important as making a difference in someone’s life. We hope to build our team of locals who wear our brand proudly, knowing they are making a difference in our local community!